SEARCH ENGINE OPTIMIZATION FAQ

What is Search Engine Optimization?

SEO is the process of guiding the development or re-development of a website so that it will naturally attract visitors by gaining top ranking on the major search engines for keywords that your visitor would use to search for your website.

Why should I use Search Engine Optimization ?

SEO (Search Engine Optimization) brings enables your website to achieve top ranking in search engines.SEO helps in reaching your potential clients as you are found in the search engine results (SERP). Search engines are considered a trusted source of information for hundreds of millions of people.

As a business you want to be found or used more that your competitors. Employing search engine optimization can help you do that by getting your website listed above your major competitors for your keywords. Basically you want to dominate your competition.

You also want to drive more traffic to your website. Especially targeted traffic. People who are actually going to buy/use your product/service. With search engine optimization you can do that by optimizing for your related keywords. Also, have your website optimized for search engines for targeted traffic, you eliminate the cost of PPC ads.

What can I realistically achieve with Search Engine Optimization?

With the right Search Engine Optimization techniques applied for both on page and off page factors, key selling pages can be turned around to rank highly in the search engines. More highly ranking pages will in turn bring in more unique visitors (i.e. potential new customers) and if nurtured correctly these new visitors/customers will go on to become loyal customers in the years ahead. The idea is to get as many of your web pages to rank as highly as possible.

Is it possible to guarantee front page results using Search Engine Optimization?

Every search engine has acceptance policies and ranking methods, which change constantly and, as a result, positions change constantly...today's #1 position is next month's #10. Therefore, no search engine submission or placement service can actually "guarantee" to have control over exactly where a website is positioned in the search engines...the way the search engines are designed makes this impossible.

How long will it take me to see results using Search Engine Optimization?

It's impossible to say how much time you'll need to spend generating links. It also depends on if your keywords are competitive or not. The length also depends on the amount of pages to be optimized and if your website is text heavy.