BE SEEN WEB DESIGN GLOSSARY
Do you ever get confused by all the terms you see on the web? Well here at Be Seen Web Design, we have created a list of the terms we use on a daily basis and then created a glossary of them for you. If you have any terms you are unsure about just send us an e-mail and we'll explain it to you.
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Quicktime:
A plug-in that enables a browser to display content saved in Quicktime format. This includess sound and video.
Query:
A word, a phrase or a group of words, used to pass instructions to a search engine or a directory in order to locate web pages. Another word for search.
Ranking:
The relative location of a web page on the list of web pages generated by a search engine. A higher ranking is desirable because it places the page nearer the top of the list making it more likely to be viewed by the person entering the search request.
Reciprocal Link:
A link exchange completed between two websites.
Referrals:
Referals are tracked in website logs, showing where a site's visitors originated from and the search words they used to find it.
Refresh your browser:
What that means is for you to click your "refresh" or "reload" button at the top of your browser window so that it will load any new changes. Web designers use that term alot with their clients because they have made changes. When you visit a website your computer stores a cache of the page so that it does not have to ask the server for the information again. Essentiall when you are "Refreshing your browser", you are telling your browser to ask the server for the information again.
Relative link:
Does not show the entire link. An example of a relative link is portfolio.html which wold re-direct you to my portfolio on this website as opposed to writing http://www.beseenwebdesign.com/portfolio.html which is an absolute link.
RGB:
Stands for Red, Green, Blue.
Rich media:
Media with more than text and images , using sounds, video and special effects via programs such as Flash and Shockwave, and often some interactive capabilities.
Rollover:
A feedback cue that is activated when the mouse cursor is moved over a particular element or button on a webpage.
RSS:
Stands for Really Simple Syndication
Search Engine:
A tool or program which allows keyword searching for relevant sites or information on the Internet. General and topic-specific search engines are prevalent today, for example, Education World, WebCrawler, Infoseek, Lycos, and Yahoo are examples of search engines.
SEO:
Stands for Search Engine Optimization. The term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken. A number of factors are important when optimising a website, including the content and structure of the website's copy and page layout, the HTML meta-tags and the submission process.
SERP:
The page that displays in a search engine when a specific phrase is searched for.
Server:
A server is a computer that handles requests for data, email, file transfers, and other network services from other computers (ex. clients).
Shareware:
Software distributed freely, but with certain conditions applying to it. Either the software is released on a trial basis only, and must be registered after a certain period of time, or in other cases no support can be offered with the software without registering it. In some cases direct payment to the author is required.
Shockwave:
Is a plug-in that enables a web browser to display rich media content.
Shopping Cart:
A shopping cart is a piece of software that acts as an online store's catalog and ordering process. Typically, a shopping cart is the interface between a company's Web site and its deeper infrastructure, allowing consumers to select merchandise; review what they have selected; make necessary modifications or additions; and purchase the merchandise.
Social Graph:
A graph that shows interconnections between you, your friends and your friends' friends. And example of this can be found on Linkedin.
Social Media:
Social media is the online technologies and practices that people use to share opinions, insights, experiences and perspectives with each other. Think of it as online communities in which people share. They may share experinces, preferences or websites they like. Examples of social media websities are: Digg, Facebook, and Small Business Brief.
Social Media Marketing:
SMM is a marketing your products or services via social media websites. It combines internet marketing with social media. Social media marketers use webstie such as Flickr, Digg and other social media sites to gain links, brand exposure and recognition for their clients.
Social Web:
Refers to technologies that focus on social media (community building) on the web.
SOHO:
Small Office/Home Office
Spambot:
A robot that scours the internet looking for e-mail addresses, which the bot owners then send spam or sell the address to spammers.
Splash page:
A website's introduction page, usually using flashy of Flash graphics.
Spider:
A software program sent out by search engines to find web content by following hyperlinks across the internet.
Static Ip Address:
A number that is assigned to a computer by an Internet Service Provider to be it's permantent address on the Internet.
Stop Word:
Frequently used words such as you, for, with, a , etc.. that are ignored by search engines.
Streaming:
Streaming is the act of sending media such as sound and video, in compressed form over the Internet to be playe as it arrives.
Submission:
The process of submitting a new site to search engines for inclusion in its database, so that the site appears in listings.
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